Answer? When it’s ECSC merchandise! This is something that’s worth reminding people about and, admittedly, it’s rather obscure. In order to buy club merchandise, you have to look under Events. At the bottom righthand corner of every page you’ll find a box labelled Future Events. One such “Event” is club merchandise. Alternatively, find the page in the Members Area with the link to Help with Webcollect. In there you will also find a link to where you can buy merchandise and the process we currently use.
Hope this answers the riddle!